In the commercial, though, the Trans Am carries a license plate bearing the name of the not-woke beer brand.

Source: https://nypost.com/2023/07/13/woke-free-ultra-right-beer-releases-ad-attacking-bud-light/

Then there were the franchise cars: Barris’ Batmobile, The Bandit’s Trans Am, and The Duke Boys and their ‘69 Charger.

Source: https://jalopnik.com/these-are-the-most-significant-cars-in-history-accordi-1850918615

While it's not fair to compare these current versions of the Firebird or Trans Am to the originals, it is worth acknowledging the enthusiasts putting in the work to keep the legacy of the majestic Screaming Chicken, the Pontiac Firebird, alive.

Source: https://www.slashgear.com/1384543/every-generation-pontiac-firebird-ranked-worst-best/